Advertisement display using gender information, etc. Restricted for young Instagram users
アメリカのIT大手「メタ」は、18歳以下のインスタグラム利用者を保護するため、性別情報などを利用した広告表示を禁止すると発表しました
In order to protect Instagram users under the age of 18, US IT giant ”Meta” has announced that it will ban the display of ads that use gender information.
From February, Meta will ban the narrowing down of ads based on gender on Instagram and Facebook for users under the age of 18.
In addition, we will stop using information about who you are following and which pages you like.
Meta explains the reason for the restriction: ”Young people don’t have the same judgment as adults about how their data is reflected in advertising.”
On the other hand, we will continue to use the user’s age and location information, explaining that it is necessary to know what to buy nearby.
There is growing criticism that the excessive narrowing of advertisements and content harms the mental health of users.
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